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-Sale Notes From MLC: “It says a lot about a cattleman when they are willing to look past the established legacy sires and step forward with confidence in a new bull. That kind of belief and partnership matters. In his first year on the market, NWO is already proving he belongs, and this is just the beginning of the story he has the chance to write.
Great cattle start with a great bull, but lasting success is built by great cattle breeders with the greatest cows realizing the shift in markets a little ahead of the rest of the crowd.
Thanks to the Larry Ott Family for believing in the ESS/MLC program this spring & good luck with your whole offering tonight on SC Online Sales”
Hard Copies Mailing Nationwide Beginning This Coming Monday In Time For Iowa Beef Expo, Illinois Beef Expo, Michigan Beef Expo & Nebraska Cattleman’s Classic
New
Page 2 Greeting:
This past winter brought one of life’s most profound hardships for our family with the passing of Michelle’s father in November 2025. His loss has forever changed the dynamics of our family and reshaped our perspective on what truly matters, both personally and professionally.
While our passion for this business and the daily energy required to perform at an elite level remains strong, it would not feel genuine to move into 2026 without first acknowledging this moment. It has reinforced the importance of family, gratitude, and purpose, values that continue to guide everything we do.
In January 2026, Michelle’s mom, Brenda, attended the National Western Stock Show for the first time in our more than 20 year career. Having her with us during bull week made the experience especially meaningful and reminded us how fortunate we are to share this journey with family.
From a business standpoint, we are energized by the rapid expansion of our bull market presence and the continued growth of our program. At the same time, our Fluffy Cows Hair Supplement line has evolved into a full time effort at the MLC office, with semen and products now shipping year round across the United States.
We are deeply appreciative of our growing bull battery partnership with England Show Stock of Illinois, which has become one of the most rewarding collaborations of our career.
We are also grateful to work alongside one of the world’s elite manufacturing partners to design, formulate, and bring to market what we believe are the leading hair growth supplements in the industry, Fluffy Cows Original Formula and Purple Label. Their commitment to pharmaceutical grade purity and industry standard quality control has allowed us to meet the demands of rapid market share growth in our first year on the market. We thank their executive team for their patience and support as we expanded beyond the semen business for the first time and look forward to building this partnership for decades to come.
As we move into 2026, we are reminded to embrace life’s blessings when they appear and to stay grounded in what truly matters. We look forward to continuing to help our customers pursue their show livestock goals, in the breeding pasture, in the show ring and at home in the show barn.
